The B.C. Effect
Nature Moments
I had been dreaming of putting sensory "nature interruptions" in front of our audience. The spots became reality for our 2019 global campaign, and the performance of the ads backed up our hunch.
Agency: 123W
Directed by Kalum Ko
DOP: Liam Mullany
Production company: BOLDLY
Editor: Behr Safi
Work
#exploreBC 2020Super, Natural British Columbia
Explore B.C. LaterSuper, Natural British Columbia
The B.C. EffectSuper, Natural British Columbia
Shaped by the WildSuper, Natural British Columbia
The B.C. Effect Nature MomentsSuper, Natural British Columbia
HelloBC.comSuper, Natural British Columbia
Calendar ProjectGraphic Design
Muskwa-KechikaSuper, Natural British Columbia
B.C. JourneysSuper, Natural British Columbia
#exploreBC 2018Super, Natural British Columbia
One Step WilderSuper, Natural British Columbia
Thing/ PongBrand Concept
HootsuiteRebrand
Hootsuite CampaignsAdvertising
Look of the GamesVancouver 2010
© Shawn Parkinson 2021
Made in Canada.