The B.C. Effect
Nature Moments

I had been dreaming of putting sensory "nature interruptions" in front of our audience. The spots became reality for our 2019 global campaign, and the performance of the ads backed up our hunch.


Agency: 123W
Directed by Kalum Ko
DOP: Liam Mullany
Production company: BOLDLY 

Editor: Behr Safi

Work

#exploreBC 2020Super, Natural British Columbia

Explore B.C. LaterSuper, Natural British Columbia

The B.C. EffectSuper, Natural British Columbia

Shaped by the WildSuper, Natural British Columbia

The B.C. Effect Nature MomentsSuper, Natural British Columbia

HelloBC.comSuper, Natural British Columbia

Calendar ProjectGraphic Design

Muskwa-KechikaSuper, Natural British Columbia

B.C. JourneysSuper, Natural British Columbia

#exploreBC 2018Super, Natural British Columbia

One Step WilderSuper, Natural British Columbia

Thing/ PongBrand Concept

HootsuiteRebrand

Hootsuite CampaignsAdvertising

Look of the GamesVancouver 2010

© Shawn Parkinson 2021

Made in Canada.