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The B.C. Effect – Shawn Parkinson

The B.C. Effect

Science has proven that time in nature can make us happier, more creative, and less stressed.
We know that feeling in B.C., we call it the British Columbia Effect. 

I led the creative production of Destination BC's 2020 campaign with our creative partners
123W. The campaign included conceptualization and production of a short documentary starring
Top Chef winner Brooke Williamson feeling the positive effects of B.C.'s big nature.

Editor: Behr Safi


Photography: Jeremy Koreski

Agency: 123W
Production company: Salazaar Film


#exploreBC 2020Super, Natural British Columbia

Explore B.C. LaterSuper, Natural British Columbia

The B.C. EffectSuper, Natural British Columbia

Shaped by the WildSuper, Natural British Columbia

The B.C. Effect Nature MomentsSuper, Natural British Columbia

Calendar ProjectGraphic Design

Muskwa-KechikaSuper, Natural British Columbia

B.C. JourneysSuper, Natural British Columbia

#exploreBC 2018Super, Natural British Columbia

One Step WilderSuper, Natural British Columbia

Thing/ Pong™Brand Concept

Look of the GamesVancouver 2010

© Shawn Parkinson 2020

Made with love in Vancouver.