The B.C. Effect
Science has proven that time in nature can make us happier, more creative, and less stressed. We know that feeling in B.C., we call it the British Columbia Effect.
I led the creative production of Destination BC's 2020 campaign with our creative partners 123W. The campaign included conceptualization and production of a short documentary starring Top Chef winner Brooke Williamson feeling the positive effects of B.C.'s big nature.
Editor: Behr Safi
Photography: Jeremy Koreski
Agency: 123W
Production company: Salazaar Film
Work
#exploreBC 2020Super, Natural British Columbia
Explore B.C. LaterSuper, Natural British Columbia
The B.C. EffectSuper, Natural British Columbia
Shaped by the WildSuper, Natural British Columbia
The B.C. Effect Nature MomentsSuper, Natural British Columbia
HelloBC.comSuper, Natural British Columbia
Calendar ProjectGraphic Design
Muskwa-KechikaSuper, Natural British Columbia
B.C. JourneysSuper, Natural British Columbia
#exploreBC 2018Super, Natural British Columbia
One Step WilderSuper, Natural British Columbia
Thing/ PongBrand Concept
HootsuiteRebrand
Hootsuite CampaignsAdvertising
Look of the GamesVancouver 2010
© Shawn Parkinson 2021
Made in Canada.