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The B.C. Effect

Science has proven that time in nature can make us happier, more creative, and less stressed.
We know that feeling in B.C., we call it the British Columbia Effect. 

I led the creative production of Destination BC's 2020 campaign with our creative partners
123W. The campaign included conceptualization and production of a short documentary starring
Top Chef winner Brooke Williamson feeling the positive effects of B.C.'s big nature.

Editor: Behr Safi

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Photography: Jeremy Koreski

Agency: 123W
Production company: Salazaar Film



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© Shawn Parkinson 2020

Made with love in Vancouver.