B.C. Journeys

I led the production and creative direction of our 2017 and 2018 international campaign. We inspired travel to B.C. by telling British Columbian's travel stories with a combination of video interviews, 360 video, Google Street View, and an immersive website.

This campaign set the direction for content produced by partners accross the province for long-form videos and also introduced a new "social optimized" video format that feels commonplace in the market right now, but was a new concept in 2016. 

Our approach helped Destination BC win the BCAMA Marketer of the Year for 2018.

Cinematography: Kalum Ko, Jason Mannings, and Zac Moxley
Editing: Jon Chiang, Kalum Ko
Music: Patrick Caird, Michael RED
360 Video: Sherpas Cinema
Photography: Grant Harder, Kari Medig, Andrew Strain
Creative Direction: Shawn Parkinson
Field Producer: Rick Graham
Producer: Shawn Parkinson 


#exploreBC 2020Super, Natural British Columbia

Explore B.C. LaterSuper, Natural British Columbia

The B.C. EffectSuper, Natural British Columbia

Shaped by the WildSuper, Natural British Columbia

The B.C. Effect Nature MomentsSuper, Natural British Columbia

HelloBC.comSuper, Natural British Columbia

Calendar ProjectGraphic Design

Muskwa-KechikaSuper, Natural British Columbia

B.C. JourneysSuper, Natural British Columbia

#exploreBC 2018Super, Natural British Columbia

One Step WilderSuper, Natural British Columbia

Thing/ PongBrand Concept


Hootsuite CampaignsAdvertising

Look of the GamesVancouver 2010

© Shawn Parkinson 2021

Made in Canada.