#exploreBC

I led the production and creative direction of our 2018 in-province campaign.
The purpose of the TV spots was to promote travel within B.C. after the 2017 wildfires.

The spots were written by Catherine Piercy, Julie Wilkins, and myself. Scripts are based
on the Super, Natural British Columbia brand attributes; strong, free-spirited, adventurous,
open, and generous.

Agency: Camp Pacific

Work

#exploreBC 2020Super, Natural British Columbia

Explore B.C. LaterSuper, Natural British Columbia

The B.C. EffectSuper, Natural British Columbia

Shaped by the WildSuper, Natural British Columbia

The B.C. Effect Nature MomentsSuper, Natural British Columbia

Calendar ProjectGraphic Design

Muskwa-KechikaSuper, Natural British Columbia

B.C. JourneysSuper, Natural British Columbia

#exploreBC 2018Super, Natural British Columbia

One Step WilderSuper, Natural British Columbia

Thing/ Pong™Brand Concept

Look of the GamesVancouver 2010

© Shawn Parkinson 2020

Made with love in Vancouver.