#exploreBC
I led the production and creative direction of our 2018 in-province campaign. The purpose of the TV spots was to promote travel within B.C. after the 2017 wildfires.
The spots were written by Catherine Piercy, Julie Wilkins, and myself. The scripts are based on the Super, Natural British Columbia brand attributes; strong, free-spirited, adventurous, open, and generous.
Agency: Camp Pacific
Work
#exploreBC 2020Super, Natural British Columbia
Explore B.C. LaterSuper, Natural British Columbia
The B.C. EffectSuper, Natural British Columbia
Shaped by the WildSuper, Natural British Columbia
The B.C. Effect Nature MomentsSuper, Natural British Columbia
HelloBC.comSuper, Natural British Columbia
Calendar ProjectGraphic Design
Muskwa-KechikaSuper, Natural British Columbia
B.C. JourneysSuper, Natural British Columbia
#exploreBC 2018Super, Natural British Columbia
One Step WilderSuper, Natural British Columbia
Thing/ PongBrand Concept
HootsuiteRebrand
Hootsuite CampaignsAdvertising
Look of the GamesVancouver 2010
© Shawn Parkinson 2021
Made in Canada.