#exploreBC 2020
To support Destination BC's Tourism Recovery Plan our team and creative partners conceptualized and produced a campaign in 6 weeks to ecourage British Columbians to explore their own province.
Adventure. Beauty. Connection. Tranquility. Whatever you’re seeking, or craving, as you venture back out into the world, thankfully, you don’t need to travel far. You can experience incredible nature, culture, flavour, and adventure right here in BC’s wild backyard. Our home is unlike any other place on earth, and this summer, you can rediscover its natural beauty.
We launched a new ExploreBC.com landing page for trip planning within B.C.
Editing: 123W
Music: Michael RED
Agency: 123W
We produced 6 experience videos to showcase the diversity of BC, to help British Columbians choose what adventures to enjoy in 2020.
Editing: Behr Safi
Agency: 123W
Editing: Behr Safi
Agency: 123W
Editing: 123W
Music: Michael RED
Agency: 123W
Editing: 123W
Music: Michael RED
Agency: 123W
Editing: 123W
Music: Michael RED
Agency: 123W
Editing: 123W
Music: Michael RED
Agency: 123W
To support the campaign on social media, we also created socially optimized videos featuring tourism sectors in B.C. It was a busy time.
Editing: Behr Safi
Work
#exploreBC 2020Super, Natural British Columbia
Explore B.C. LaterSuper, Natural British Columbia
The B.C. EffectSuper, Natural British Columbia
Shaped by the WildSuper, Natural British Columbia
The B.C. Effect Nature MomentsSuper, Natural British Columbia
HelloBC.comSuper, Natural British Columbia
Calendar ProjectGraphic Design
Muskwa-KechikaSuper, Natural British Columbia
B.C. JourneysSuper, Natural British Columbia
#exploreBC 2018Super, Natural British Columbia
One Step WilderSuper, Natural British Columbia
Thing/ PongBrand Concept
HootsuiteRebrand
Hootsuite CampaignsAdvertising
Look of the GamesVancouver 2010
© Shawn Parkinson 2021
Made in Canada.