#exploreBC 2020

To support Destination BC's Tourism Recovery Plan our team and creative partners conceptualized and produced a campaign in 6 weeks to ecourage British Columbians to explore their own province.

Adventure. Beauty. Connection. Tranquility. Whatever you’re seeking, or craving, as you venture back out into the world, thankfully, you don’t need to travel far. You can experience incredible nature, culture, flavour, and adventure right here in BC’s wild backyard. Our home is unlike any other place on earth, and this summer, you can rediscover its natural beauty.

We launched a new ExploreBC.com landing page for trip planning within B.C.

Editing: 123W
Music: Michael RED
Agency: 123W

We produced 6 experience videos to showcase the diversity of BC, to help British Columbians choose what adventures to enjoy in 2020.

Editing: Behr Safi
Agency: 123W

Editing: Behr Safi
Agency: 123W

Editing: 123W
Music: Michael RED
Agency: 123W

Editing: 123W
Music: Michael RED
Agency: 123W

Editing: 123W
Music: Michael RED
Agency: 123W

Editing: 123W
Music: Michael RED
Agency: 123W

To support the campaign on social media, we also created socially optimized videos featuring tourism sectors in B.C. It was a busy time.

Editing: Behr Safi

Work

#exploreBC 2020Super, Natural British Columbia

Explore B.C. LaterSuper, Natural British Columbia

The B.C. EffectSuper, Natural British Columbia

Shaped by the WildSuper, Natural British Columbia

The B.C. Effect Nature MomentsSuper, Natural British Columbia

Calendar ProjectGraphic Design

Muskwa-KechikaSuper, Natural British Columbia

B.C. JourneysSuper, Natural British Columbia

#exploreBC 2018Super, Natural British Columbia

One Step WilderSuper, Natural British Columbia

Thing/ Pong™Brand Concept

Look of the GamesVancouver 2010

© Shawn Parkinson 2020

Made with love in Vancouver.