Over a number of years, I led the design of Destination BC's new consumer website, HelloBC.com.

Talking about a website is like dancing about achitecture, so you should probably just go visit HelloBC.com, right?

The concept was to build a beautiful, modular, and responsive container for any conceivable type of content that brings the province’s unique personality and diverse experiences to life.

The new website consolidated Destination BC’s previous consumer sites – including editorial, campaign micro-sites and curated social media sites – into one cohesive portal that guides visitors through each stage of the travel planning and purchase cycle.

The site’s design and content personalizes to each visitor based on the viewer’s context and past behaviour. 

2018 Mobile WebAwards: Best Travel Website
2018 WebAwards: Best Travel Website
2018 Magellan Awards: Hospitality Marketing Website GOLD
2018 Global Trend Marketing Awards: Website—Best User Experience GOLD
2018 HSMAI Adrian Award – User Experience Design
2018 HSMAI Adrian Award – Best travel Website


Web Development: VERB
Creative Direction and Design: Shawn Parkinson
Additional Design: Frances Ishii


#exploreBC 2020Super, Natural British Columbia

Explore B.C. LaterSuper, Natural British Columbia

The B.C. EffectSuper, Natural British Columbia

Shaped by the WildSuper, Natural British Columbia

The B.C. Effect Nature MomentsSuper, Natural British Columbia

HelloBC.comSuper, Natural British Columbia

Calendar ProjectGraphic Design

Muskwa-KechikaSuper, Natural British Columbia

B.C. JourneysSuper, Natural British Columbia

#exploreBC 2018Super, Natural British Columbia

One Step WilderSuper, Natural British Columbia

Thing/ PongBrand Concept


Hootsuite CampaignsAdvertising

Look of the GamesVancouver 2010