The Hootsuite design team was responsible for all visual design, from marketing to product. I joined Hootsuite when the company was still in start-up mode, with around 70 employees. When I left 4 years later, Hootsuite was a global company, with over 700 employees.

In 2014 our team conducted a comprehensive rebrand for all customer touch points including video, advertising, web and app design, environmental graphics, and document design. The rebrand moved the company from a start-up into a globally recognized and respected leader in social media.