Shaped by the Wild
I produced this short documentary from 2018 to 2019 for Destination BC's Ski campaign. In the film professional skier and certified ski guide Christina Lustenberger shares how her expertise and passions were shaped by British Columbia's mountains.
I led the direction for all creative produced for the campaign including landing pages, editorial pieces and ads.
DBC Cutdown
Cinematography: Sherpas Cinema
Editing: Behr Safi
Creative Direction: Shawn Parkinson
Producer: Shawn Parkinson for DBC
Shaped by the Wild
Agency: 123W
Cinematography: Sherpas Cinema
Work
#exploreBC 2020Super, Natural British Columbia
Explore B.C. LaterSuper, Natural British Columbia
The B.C. EffectSuper, Natural British Columbia
Shaped by the WildSuper, Natural British Columbia
The B.C. Effect Nature MomentsSuper, Natural British Columbia
HelloBC.comSuper, Natural British Columbia
Calendar ProjectGraphic Design
Muskwa-KechikaSuper, Natural British Columbia
B.C. JourneysSuper, Natural British Columbia
#exploreBC 2018Super, Natural British Columbia
One Step WilderSuper, Natural British Columbia
Thing/ PongBrand Concept
HootsuiteRebrand
Hootsuite CampaignsAdvertising
Look of the GamesVancouver 2010
© Shawn Parkinson 2021
Made in Canada.