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Look of the Games – Shawn Parkinson


Vancouver 2010

Creating an Olympic identity program is one of the most complex branding exercises in the world. I was one of the six designers on the team that created the Vancouver 2010 visual identity and executed all creative projects.

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Our team was responsible for over 10,000 design applications, I worked on the identity program, medals, mascots, torches, publications, and uniforms.

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Millions of people experienced the event locally and billions watched around the globe. Vancouver 2010 was the most-viewed Winter Games to date, it was also financially successful with the highest ticket, sponsorship, and merchandise revenue in Olympic Winter Games history.

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Work

#exploreBC 2020Super, Natural British Columbia

Explore B.C. LaterSuper, Natural British Columbia

The B.C. EffectSuper, Natural British Columbia

Shaped by the WildSuper, Natural British Columbia

The B.C. Effect Nature MomentsSuper, Natural British Columbia

Calendar ProjectGraphic Design

Muskwa-KechikaSuper, Natural British Columbia

B.C. JourneysSuper, Natural British Columbia

#exploreBC 2018Super, Natural British Columbia

One Step WilderSuper, Natural British Columbia

Thing/ Pong™Brand Concept

Look of the GamesVancouver 2010

© Shawn Parkinson 2020

Made with love in Vancouver.